The 15 Questions We Asked The Co-Founder of Reebok…

“Q&A With Joe Foster”

Book: Shoemaker

Author Bio:

“Joe founded Reebok in 1958 with his late brother Jeff, following their family heritage back to 1895. Joe’s Grandfather, also Joseph W Foster, pioneered the spiked running shoe and famously made shoes for the World’s best athletes of the early 20th century, with World records and Olympics Gold Medals.

Wearing (pumps) made by J W Foster & Sons Ltd, Harold Abrahams and Eric Liddell won Olympic Gold Medals in the 1928 Paris Olympics and were immortalized in the film ‘Chariots of Fire’.

With Reebok they followed in his footsteps, with Olympic, Commonwealth and European medals and World record breaking performances, represented now by the range of Reebok Classics.”

1. Your book “Shoemaker” tells an incredible story of perseverance. At what age did this undying willpower of yours begin to emerge and what helped you sustain it?

I don’t think there is an age of awareness of perseverance, or willpower. Being continually challenged was a process over time, which makes…